Blackberrys New ``10 OS ``, outlining some of the OS features and ideas for how to position BlackBerry 10 in future advertising campaigns. BlackBerry 10 Phones may be months away still, but judging by the document it appears the behind-the-scenes work to begin marketing the next-generation of BlackBerry phones is already well under way.
Of course, the best part of the document wasn't what was written, but
rather what was shown -- including some juicy OS imagery pointing to
some of the things we can potentially expect to see in BlackBerry 10.
On the image below you can see also see the updated icon tray, which features new artwork and icons that are much smarter
than those of BlackBerry 7. Note that the Folder icon shows the icons
of applications inside, and the Pictures icon shows a photo from the
album within. The clock icon even shows the time of the next set alarm.
Heck, Cut the Rope, which was recently released for the BlackBerry
PlayBook, also made the icon tray (the date of this document is very
new, by the way).
The next image shows off the Universal Inbox, which we've already seen in action on the BlackBerry PlayBook OS 2.0. Perhaps the biggest thing to point
out here are the names of the people within the email app. For example, a
quick Google search for Erica Josefsson will bring you to her Linked in
Profile which shows she's part of RIM's User Experience Team based out
of Malmo, Sweden. Cleary thedesign work of the Astonishing Tribe is at work here.
The final image shows off a super sexy caller display screen. And note
the icon for video chat? Safe to say the front facing camera on
BlackBerry 10 phones will be put to use easily.
Put these few images together and things are looking really promising
for BlackBerry 10. That of course assumes all of these features pan out
to be part of BlackBerry 10 on phones. Looking at the document, I have
no doubt that the OS images came from Research In Motion, but looking at
the fact it is "partner" material it's always possible that what RIM
provides could be different than what RIM will ultimately launch with.
That said, I like what I see, so definitely hope this is a good hint of
what we'll see when BlackBerry 10 phones hit the market later in 2012.