"I'm all for breaking down data silos, but when Google knows more about me than my wife I get a bit worried".
product silos, but allows the search giant to mine data across all of
In a Blog Post,
Google outlined the changes. These changes are the enterprise Holy
Grail in many respects. Companies everywhere want to break down product
walls to get a 360 degree view of customers. The difference with Google
is reach and it is actually succeeding. In a nutshell, Google is:
*Making its privacy policies easier to read.Here's how this boils down for this Google user between work and personal uses.
*Aggregating data across products for Google and user experience.
*And arguing that it's easier to take your data and go somewhere else.
The bad: Unified user experience aside, it was kind of nice to have my YouTube personas different from say, Gmail and Google+. Philosophically it makes sense. Emotionally I'm not so sure I'm on board the one for all approach.
Google responded with clarification: Google noted that it already has all that data, but it's now integrating that information across products. It's a change in how Google will use the data not what it collects. In other words, Google already knows more about you than your wife.