Acer has been making efforts to tap the Brazil market and aims to ship one million PCs in 2012, double the volume recorded in 2011, according to industry sources.
Due to the impact of debt problems in Europe, Acer has shifted its 2012 business focus to Brazil, India, Indonesia and other emerging markets, the sources said.
Acer has launched a price war in an attempt to increase its PC market share in Brazil and has seen some effects, the sources indicated. Acer's shipments of PCs to Brazil are expected to significantly increase beginning the second quarter of 2012, the sources noted.
As the Brazil government imposes high customs duties on imported PCs to protect local makers, Hewlett-Packard (HP), Acer and other vendors avert the tariff barrier by shipping components and/or barebones made in China to Brazil for assembly by local OEM partners, the sources said.
Currently in the Brazil PC market, local vendor Positivo has the second-largest market share next only to HP, the sources indicated.